Project Overview
“Locally Grown" is a rebranding and website overhaul project for a fictitious food delivery service aimed at standing out
in a competitive market. The task focused on understanding consumer needs, designing a seamless user experience,
and crafting a branded newsletter. Through thoughtful consumer research and creative design, the project aimed to
create a visually engaging and functional digital presence that would resonate with diverse audiences.
The Task
Locally Grown, a fictitious food delivery company similar to Uber eats, faced the challange of a complete website overhaul and a rebranding
effort to differentiate itself from competitors in its newsletter. As with any marketing project, the first step was identifying the primary
consumer, followed by developing an information architecture, creating a site map, and designing a branded newsletter.
It was essential for the three primary consumers to come from completely different backgrounds to maximize communication reach
The Consumer
The Website
The next step was understanding how our primary consumers would navigate the webpage, ensuring that that every touchpoint facilitated a seamless path of purchase.
The Newsletter
Everything comes together to create a beautiful, branded newsletter that presents all the information necessary, such as copetitives advantage, social media links, and brand associations.
A first draft was created to outline the copy, positioning, and coloring and the final draft cemented the brand associations, edited copy, and images.
First Draft
Final Draft
Building a web presence for Locally Grown was a rewarding project that highlighted the importance of understanding your consumer and defining your brand’s goals.
Know your consumer— The first step of this process was the foundation for every decision: know your audience!
Showcase key advantages— Every visual carries meaning, representing the brand and connecting with the primary consumer.
Think creatively— Develop designs that captivate the audience and make an impact.